Managing Product And Service Development Text And Cases by Thomke, Stefan pdf - Managing Product And Service Development Text And Cases by Thomke, Stefan link
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Managing Product and Service Development: Text and Cases by Stefan Thomke is a comprehensive guide that provides insights and practical strategies for effectively managing the development of new products and services. The book offers a combination of theoretical frameworks and real-world case studies to help readers understand the complexities and challenges involved in bringing innovative ideas to market. Thomke explores key concepts such as idea generation, concept development, prototyping, testing, and launch, offering valuable insights on how to navigate the various stages of the product development process. The book also delves into important topics like managing risk, fostering creativity, and leveraging customer feedback to drive successful innovation. By examining a range of case studies from companies like Apple, Nike, and Tesla, Thomke illustrates best practices and common pitfalls in product and service development. Whether you are a seasoned product manager or a newcomer to the field, Managing Product and Service Development offers practical guidance and actionable strategies to help you succeed in today's competitive marketplace. With its blend of theoretical frameworks, real-world examples, and practical insights, this book is an essential resource for anyone involved in product and service development.
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