Fashion Forecasting by Brannon, Evelyn L. pdf - Fashion Forecasting by Brannon, Evelyn L. link
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Fashion Forecasting by Brannon, Evelyn L. is a comprehensive guide that explores the process of predicting upcoming fashion trends in the ever-evolving fashion industry. This book covers a range of topics such as the history of fashion forecasting, the role of trend forecasting in the fashion business, and the various methods used to predict future trends. Brannon delves into the importance of understanding consumer behavior, cultural influences, and global events in shaping fashion trends. The book also discusses the key players in the fashion forecasting industry, including trend forecasting agencies and fashion analysts. Additionally, Fashion Forecasting by Brannon, Evelyn L. provides valuable insights into the ways in which technology and social media have revolutionized the process of trend forecasting. Overall, this book serves as a valuable resource for fashion professionals, students, and anyone interested in gaining a deeper understanding of the fascinating world of fashion forecasting.
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