Global Marketing (8th Edition) by Warren J. Keegan pdf - Global Marketing (8th Edition) by Warren J. Keegan link
Download link:
.
.
.
.
Global Marketing (8th Edition) by Warren J. Keegan is a comprehensive and up-to-date textbook that provides a thorough overview of the principles and practices of international marketing. The book covers a wide range of topics, including the global marketing environment, cultural influences on consumer behavior, market entry strategies, product and pricing decisions, distribution channels, and promotional strategies. It also explores the impact of technology, ethics, and sustainability on global marketing efforts. The text is well-organized and easy to follow, making it an invaluable resource for students, educators, and practitioners in the field of international marketing. With its practical insights, real-world examples, and engaging writing style, Global Marketing offers a solid foundation for understanding the complexities of marketing on a global scale and provides readers with the knowledge and skills necessary to succeed in today's interconnected world.
- Seguidores
- 0
- Conjuntos de datos
- 0
- Cambios
- 0
- Nombre de usuario
- nagtikinsa1979
- Miembro Desde
- Enero 20, 2025
- Estado
- active
