Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra pdf - Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra link
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Advertising, Student Value Edition (9th Edition) by Moriarty, Sandra is a comprehensive and up-to-date textbook that provides students with a thorough understanding of the principles and practices of advertising. The book covers a wide range of topics, including the history of advertising, the role of advertising in marketing, consumer behavior, advertising research, creative strategies, media planning, and the impact of digital technology on advertising. The author, Sandra Moriarty, is a respected expert in the field of advertising and brings her wealth of knowledge and experience to this book. The Student Value Edition format offers a more affordable option for students, making this textbook accessible to a wider audience. With its clear and engaging writing style, practical examples, and real-world case studies, Advertising, Student Value Edition is an invaluable resource for students studying advertising or marketing. Whether you are a beginner looking to learn the basics of advertising or a more advanced student seeking to deepen your understanding of the subject, this textbook is sure to be a valuable addition to your library.
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