Satisfaction: A Behavioral Perspective on the Consumer by Oliver, Richard L. pdf - Satisfaction: A Behavioral Perspective on the Consumer by Oliver, Richard L. link
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"Satisfaction: A Behavioral Perspective on the Consumer" by Oliver, Richard L. is a seminal work in the field of consumer behavior that explores the concept of consumer satisfaction from a psychological and behavioral perspective. Oliver delves into the complex interplay of factors that influence consumer satisfaction, including expectations, perceptions, emotions, and post-purchase evaluations. Drawing on a wide range of theoretical frameworks and empirical research, Oliver offers insights into how consumers form judgments about their satisfaction with products and services, and how these judgments in turn shape their future purchasing behavior. The book also examines the role of cognitive dissonance, attribution theory, and affective responses in shaping consumer satisfaction. By providing a comprehensive overview of the key concepts and theories related to consumer satisfaction, Oliver's work has become essential reading for scholars and practitioners in the field of marketing and consumer behavior. Ultimately, "Satisfaction: A Behavioral Perspective on the Consumer" offers a valuable framework for understanding and predicting consumer behavior in today's marketplace.
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