Strategy And Tactics of Pricing A Guide to Growing More Profitably by Hogan, John pdf - Strategy And Tactics of Pricing A Guide to Growing More Profitably by Hogan, John link
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"Strategy and Tactics of Pricing: A Guide to Growing More Profitably" by John Hogan is a comprehensive guide that explores the essential principles and practices of strategic pricing in business. The book delves into the importance of developing a pricing strategy that aligns with the overall business goals and objectives. It emphasizes the significance of understanding market dynamics, customer behavior, and competitive landscape in determining the most effective pricing strategies. The author provides practical insights and techniques for setting optimal prices, managing price changes, and maximizing profitability. The book also discusses the role of pricing in driving growth and sustaining competitive advantage in the market. With real-world examples and case studies, Hogan offers a valuable resource for businesses looking to enhance their pricing strategies and achieve greater profitability. Overall, "Strategy and Tactics of Pricing" is a valuable resource for businesses seeking to optimize their pricing strategies and drive sustainable growth in today's competitive market environment.
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