Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Smith, Tim pdf - Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Smith, Tim link
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Pricing Strategy: Setting Price Levels, Managing Price Discounts, and Establishing Price Structures by Smith, Tim is a comprehensive guide that delves into the intricacies of setting prices in a competitive market. The book discusses the various factors that businesses need to consider when determining their pricing strategy, including market demand, competition, costs, and positioning. It provides insights into how to set price levels that are both competitive and profitable, taking into account the value perceived by customers. The author also offers guidance on managing price discounts effectively to drive sales without sacrificing profitability. Additionally, the book explores the importance of establishing price structures that align with the company's goals and objectives, whether it be to capture market share, maximize revenue, or enhance brand image. Overall, Pricing Strategy is a valuable resource for businesses looking to optimize their pricing strategies and achieve sustainable growth in today's dynamic marketplace.
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