Marketing Management: A Strategic Decision-Making Approach by Mullins, John pdf - Marketing Management: A Strategic Decision-Making Approach by Mullins, John link
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Marketing Management: A Strategic Decision-Making Approach by Mullins, John is a comprehensive textbook that provides a strategic perspective on marketing management. The book covers all aspects of marketing, from understanding customer needs and preferences to developing and implementing marketing strategies. It emphasizes the importance of making strategic decisions based on thorough analysis and research, rather than relying on gut feelings or intuition. Mullins presents a structured approach to marketing management, guiding students and practitioners through the process of creating and implementing effective marketing plans. The book also explores the role of marketing in today's digital age, highlighting the importance of leveraging technology and data analytics to drive marketing success. Overall, Marketing Management: A Strategic Decision-Making Approach offers a practical and insightful guide to marketing management, helping readers develop the skills and knowledge needed to succeed in the competitive business environment.
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