Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card) by Justin G. Longenecker pdf - Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card) by Justin G. Longenecker link
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Small Business Management: Launching and Growing Entrepreneurial Ventures by Justin G. Longenecker is a comprehensive textbook that provides a detailed overview of the key principles and practices involved in managing a small business. The book covers a wide range of topics including entrepreneurship, business planning, marketing, financial management, operations management, and human resource management. The author emphasizes the importance of entrepreneurial thinking and innovation in creating and growing successful small businesses. The book also includes case studies, real-world examples, and practical exercises to help students apply the concepts and theories in a practical context. Additionally, the book comes with an Online Premium Site Printed Access Card that provides access to additional resources, such as interactive quizzes, videos, and downloadable templates. Overall, Small Business Management is a valuable resource for aspiring entrepreneurs and small business owners looking to gain a solid foundation in business management principles and practices.
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