Marketing the Arts: A Fresh Approach by Oreilly, Daragh pdf - Marketing the Arts: A Fresh Approach by Oreilly, Daragh link
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"Marketing the Arts: A Fresh Approach" by Daragh O'Reilly provides a comprehensive and innovative look at marketing strategies specifically tailored for the arts industry. The book offers fresh perspectives and practical insights on how arts organizations can effectively promote their events, programs, and services to attract and engage audiences. O'Reilly emphasizes the importance of understanding the unique characteristics of the arts sector and how to leverage them to create successful marketing campaigns. He explores the role of branding, digital marketing, social media, and audience segmentation in driving audience engagement and ultimately increasing revenue for arts organizations. O'Reilly's approach is both theoretical and practical, drawing on real-world examples and case studies to illustrate his points. This book is a valuable resource for arts managers, marketers, and anyone interested in promoting the arts in today's competitive landscape.
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Marketing the Arts: A Fresh Approach by Oreilly, Daragh pdf - Marketing the Arts: A Fresh Approach by Oreilly, Daragh link actualizó su perfil hace 13 días
